According to Google DeepMind, their latest AI model now allows users to provide character reference images, ensuring consistent character appearances across multiple scenes for improved visual continuity (source: @GoogleDeepMind, May 21, 2025). This advancement addresses a common challenge in AI-generated media, where maintaining character consistency has been difficult. The feature is poised to benefit animation studios, game developers, and content creators by streamlining production workflows and reducing manual intervention in character design. Its integration highlights DeepMind's focus on practical AI solutions for the creative industry, offering new business opportunities in scalable content generation and personalized storytelling.